Cookies policy
This is a translation for information purposes. In case of discrepancy, the Spanish version prevails.
This Website, owned by Elternativa Open Consulting S.L. (hereinafter ELTERNATIVA), uses its own and third-party cookies in order to improve the services provided through it by analysing browsing habits, to manage the advertising on this Website, and to offer you content and behavioural advertising. If you continue browsing, we consider that you accept their use.
For the purposes of this policy, “continuing to browse” means clicking any button, checkbox or link on the website; downloading any content from it; or scrolling.
On your first visit to our website you are informed of the existence of cookies and of this cookies policy. You can also configure the cookies you wish to install, among different categories. You can consult our policy at any time at the bottom of the website, under ‘Cookies Policy’.
By configuring the Cookies, or by accepting the Cookies notice, you are consenting to the installation of the cookies reported or configured (unless you have changed your browser settings to reject all or certain cookies by default).
What is a cookie?
A cookie is a file that is downloaded to the user's computer when they access certain websites, such as this one.
Cookies allow those websites, among other things, to store and retrieve information about the user's browsing habits or those of their device and, depending on the information they contain and the way the user uses their device, they can be used to recognise the user (reducing the number of times they have to enter their password) or to tailor the content of a web page to their preferences.
What types of cookies does this Website use?
Analytics cookies
These are the cookies that, whether processed by Google Analytics or by third parties, make it possible to count the number of users and thus to measure and statistically analyse how they use the website and other Elternativa channels. To do so, their browsing on this website and on other channels is analysed in order to improve the offer of content, products or services shown on it.
The applications used to obtain and manage this information are the following:
| Service | Provider |
|---|---|
| Google Tag Manager | |
| Google Analytics | |
| Google Ads | |
| Hubspot | Hubspot |
| YouTube | |
| WordPress | WordPress |
Advertising cookies
These are the cookies that allow the advertising space that the publisher may have included in a web page, application or platform from which the requested service is provided to be managed as effectively as possible, based on criteria such as the content published or how often the ads are shown.
In accordance with their own policies, some advertising managers may use anonymous cookies to show ads that interest you when you visit other web pages. However, users can manage whether or not to accept such cookies through their browser settings.
| Service | Provider |
|---|---|
| Google Tag Manager | |
| Google Ads | |
| Hubspot | Hubspot |
| YouTube | |
Behavioural advertising cookies
These are the cookies that allow the advertising space that the publisher may have included in a web page, application or platform from which the requested service is provided to be managed as effectively as possible. These cookies store information about users' behaviour obtained through the continuous observation of their browsing habits, which makes it possible to build a specific profile in order to show advertising based on it.
Specifically, this Website uses:
| Service | Provider |
|---|---|
| Google Analytics | |
| Google Tag Manager | |
| Google Ads | |
| Hubspot | Hubspot |
Social network feature cookies
Some social networks, such as Facebook, or third-party websites and services, offer advertisers the opportunity to create, in their own environments, custom audiences of those users of such networks, websites or services who visit our website.
This makes it possible to reach these users directly in the environment of those third parties, offering information, promotions or advertising content tailored to each user's interests.
This website includes spaces and content with social buttons so that users can share the content on social networks. Elternativa does not control and is not responsible for the cookies installed by each social network, although these are usually technical cookies used to control login or to display the counter showing how many times a given piece of content has been shared. All users are advised to review the privacy and cookie conditions of each social network and, where appropriate, to change the privacy settings in each of them to limit the tracking purposes they may carry out.
| Service | Provider |
|---|---|
| YouTube | |
How can I block or delete the cookies used by this website?
At any time the user can allow, block or delete the cookies installed on their device through the settings of the browser installed on their computer, or refuse the installation of a certain type of cookies, such as advertising and third-party cookies. In addition, after each session they can delete all or some of the stored cookies.
The user can also activate:
- private browsing, whereby your browser stops saving your browsing history, website passwords, cookies and other information from the pages you visit, or
- the do-not-track function, whereby the browser asks the websites you visit not to track your browsing habits, for example in order to serve you advertising of interest on the sites you visit
If the user does not want their data to be collected by any specific provider, they can install a browsing opt-out add-on or plugin specific to each provider. Likewise, some of the providers used by Elternativa have a direct system to object to the installation of their cookies:
| Service | Opt-out |
|---|---|
| Google Analytics | https://tools.google.com/dlpage/gaoptout?hl=es |
| Google DoubleClick and Tag Manager | https://support.google.com/ads/answer/2662922?hl=es |
| https://www.facebook.com/help/568137493302217 |
If the user deletes the cookies from their browser, their opt-out preferences for the providers above may be deleted, so they will have to object to their installation again.
If the user does not want their data to be collected by any of the platforms mentioned above, they can install a browser opt-out add-on specific to that platform.
Blocking the installation of the analytics cookies described in this policy does not prevent the user from using the website. That said, the connection and access to information will be slower and the website will not show the user personalised content according to.